The Government of Castilla-La Mancha presented last Friday during the VI Forum of Foreign Capital Companies of Castilla-La Mancha the new promotional campaign of the region to position the autonomous community as a differentiated investment destination.
The VI Forum of Foreign Capital Companies of Castilla La-Mancha was the event chosen for the launch of “We will”, the new promotional campaign of Invest in CLM to attract foreign investment in the region of La Mancha.
Patricia Franco, Minister of Economy, Business and Employment, presented this new institutional campaign that seeks to consolidate Castilla La-Mancha as an optimal investment destination. “Foreign investment in the region has grown 225 percent in the first six months of the year, reaching 148 million euros,” she said.
The minister said that the campaign will be multi-channel, multi-platform and multi-directional, relying on new technologies and new dissemination platforms, but appealing to the traditional values that make the region a Premium Investment Destination and industrial epicenter of the country.
In this event to support foreign capital companies in the region, the Minister of Economy, Business and Employment highlighted that the current government has accompanied the implementation of 116 foreign investment and reinvestment projects in the region since 2015, “56 of them in the last legislature and 60 in the first two years of this legislature”.
The new campaign will seek to increase the constant flow of investment that has stabilized in the region at 141 million euros per year since the arrival of Emiliano García-Page’s government, and to continue with an upward trend that has been confirmed in the first six months of this year.
“We want to reinforce the positioning of the region as a differentiated investment destination, attract and facilitate the establishment of new companies in Castilla-La Mancha, enrich the investment climate and maintain and expand existing investments,” said the minister as the main objectives of the campaign.
This campaign seeks to increase the flow of investment in the region, which has stabilized at 141 million euros per year since the arrival of García-Page to the regional government in 2015, and to continue with an upward trend that has been able to be confirmed in the first six months of this year.
“In the first half of 2021, foreign direct investment in our region has reached 148 million euros, growing by 225% in that period,” commented Patricia Franco, after assessing the investment in fixed stock which, in its latest consolidated data, exceeded 6,374 million euros in 2019.
“When we came to government, that figure was around 3,367 million euros, which represents an increase of 89 percent, almost 3,000 million euros more, which we want to continue to consolidate,” said the Minister of Economy, Business and Employment.
In addition, We will launch an optimistic message of vision for the future: “It will lay the foundations for a new era, that of recovery, but also the strengthening of our values, which make Castilla-La Mancha a region full of opportunities, not only for the size of its land, but for its people,” he concluded.
Puy Du Fou, great ambassador for the Foreign Capital Forum
Puy Du Fou was the place chosen for the presentation of the campaign. Patricia Franco has pointed out the French capital project as one of the examples of investment and reinvestment of foreign capital in the region, in a strategic sector such as tourism: “This place looks to the past, but focuses very well on the future. Puy Du Fou represents the policy of accompaniment of our government to all the investment and reinvestment projects of Castilla La-Mancha”.
Erwan de la Villéon, CEO of Puy du Fou Spain, thanked the administration for its important work to carry out the project in the region: ”The regional administration of CLM has been responsible for directing and channeling the project to get it up and running as quickly as possible. Castilla-La Mancha is a very strong region, committed to the future without forgetting the past”, he concluded.
